Winner of ArchDaily ‘Building of the Year 2018’ – Interior Architecture

Jonathan Jackson of WSDIA (We Should Do it All) visits Bark House's warehouse to view Poplar Panels for NIKE HQ





At center court in the new NIKE headquarters in New York City – 30 foot high environmentally friendly, Cradle to Cradle® Certified Bark House® Poplar Wall Coverings.   The wall began with visits from Jonathan Jackson with WSDIA (We Should Do it All) to the Bark House manufacturing facility in Blue Ridge Mountains of western North Carolina.  The Bark House team worked intensively with Jonathan to create a line up to fit Jonathan’s design.  It took 50 panels that totaled up to 2,200 sqft in order to cover the 2 enormous walls.  A week later, the panels that Jonathan hand picked were crated and shipped to NY to be installed.

WSDIA has a very creative approach to their design method, and shares that “process is our guts”.  The Bark House team has noted that most clients resonate with the nature of the wall coverings on a very deep or gut level.  They are entranced, finding something real in a world of imitation – which reconnects them to their roots.

Jonathan Jackson of WSDIA (We Should Do it All) visits Bark House's warehouse to view Poplar Panels for NIKE HQ with Sales

“WSDIA was able to work closely with the extremely helpful team from Bark House on the Nike NYHQ offices. Bark House clearly provided all the information needed to set us up for success from answering early questions, to meeting in person to discuss the project. We loved that they had a history of working with designers and architects in the past. Their accommodation and guidance throughout were necessary for a quality completion.”

Jonathan Jackson, CD/Partner, WSDIA WeShouldDoItAll


From ArchDaily

“Nike’s Workplace Design + Connectivity (WD+C) team partnered with STUDIOS Architecture to complete the architecture, while Michael Spoljaric (Senior Creative Director, Nike Global Basketball) worked closely with long-time collaborators WeShouldDoItAll (WSDIA) and a roster of talents to implement all environmental branding components in the space… Notable pieces include: a 30 foot tall bark wall that nods to Nike’s Oregon roots… ”



Bark House Tulip Poplar Natural Wall Panels in Nike's NYC HQ basketball court

Architectural Digest calls the project “Stunning”.


The TODAY show tours the facility where Bark House wall can be seen at 1:25.



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