Bark House

Sustainable Brands

October 6, 2016
Chris McCurry regenerative company Bark House

Building a Regenerative Company and a Whole Community

It’s time to look beyond sustainability. As a term, it just isn’t enough anymore. Sustainability orients us to a zero sum equation, trying to maintain the status quo. But what exactly are we trying to sustain? What kind of value does that create – for ourselves, for our clients, or for our communities?

Rather than striving to create sustainable companies, I believe that we need to start thinking about regenerative companies. Like nature, how can we better company models to achieve more abundance, supporting themselves and the many others within their business ecosystem through products, manufacturing, capital, employees and our communities? Instead of a net zero, how can we rework the equation so that our businesses are constantly netting positive success and value?

Chris McCurry