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    [post_date] => 2015-11-19 10:59:16
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    [post_content] => The Bark House® Brand logo has two concentric circles and varied elements within.  Moving toward the center, a more intimate meaning is revealed.  All elements align with one unifying purpose, reflected in the poplar leaf.

The outermost circle has two associations for us.  The most obvious is the bark of a poplar tree that inspired the logo design.  Bark is the protective skin for the tree and shares this meaning of strength and protection with the company. The other association is of a gear that is wiser with wear.  The gear became a strong symbol of the Industrial Age, "a time of great change in economic and social organization… characterized chiefly by the replacement of hand tools with power-driven machines".  The gear remains a powerful symbol today.  But we now view business as a complex tool to accomplish good in the world.  As such, the gear represents less of a hard mechanized part and more of a collaborative whole.  For examples of this idea, review some of our INFOGRAPHICS.

The brand name, “Bark House”, is on the second level, moving inward.  Indigenous populations across the world recognized the strength, resilience and flexibility of bark.  They used it on structures for protection and gathered in community under its shelter.  In modern construction, the bark was one of the most neglected layers of the tree.  Our company was created to utilize Reclaimed Appalachian Wood Waste (RAW™) and utilizing this valuable resource chartered the creation of our flagship line.  The Founders' personal ancestry; love of travel, exploring indigenous populations and architectural extrusions; their support of building community - these are all elements that relate to the name "Bark House".

The third element has been added in the past seven years.  It was inspired by Brent Christopher Simmons and provides a testimony to the time we have invested in the development of this business and subsequent industry.  It was important that our longstanding community of employees, vendors, distributors and customers were acknowledged for being a part of this business plan for the long-haul; that we view this business as a legacy for the generations that follow.

There is a thin line that precedes the inner-most part of the design.  It brings us closest to our core belief that life is a circle with each part impacting the larger whole.  We are born into the circle at a particular location with a given perspective and some pre-disposition.  But it is the privilege of being human to have the ability to move upon the circle and gain new perspectives, to touch - be touched and grow.  It is upon this inner circle where we interact with others who bring their gifts to our life.  It is within this slightly more protected space that allows and beckons for relationship.

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At the very center of our logo is the green poplar leaf.  It reminds us that there are seasons in nature, and seasons in business.  New life comes forth every year with the coming of spring.  Summer brings warmth and bounty.  Fall adds vivid color and fresh air while winter showcases the underlying architecture.  At the center, our collective personal story exists.  It is my great-grandmother's words expressing her love for winter that keep me warm on the cold days.  She said that it was in the winter that she could see the vast expanse of interwoven mountain ranges that we are blessed with in this part of the world.  The poplar leaf acknowledges reverence and responsibility in caring for all the stories that rest and play upon the mountain mist.  This is the heart of who we are as a company.

Todd Bush Photography: Foggy Mountains. Within Bark House Blog. Special thanks to Todd Bush Photography for this photo.
    [post_title] => What’s In A Niche Company Logo?
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May 19, 2016

Designing a Business Beautifully – Inspired By Nature Part 1

Healthy Buildings Start with Pure Materials – Sourced and Manufactured Responsibly Cradle To Cradle Material Health PLATINUM Certificate Products with the Bark House® brand have been designed following nature’s inspiration since company inception in 1990. Bark House® Poplar Shingles and Wall Coverings are 100% natural and pass California Air Quality VOC Standards.  The bark of … Continued

April 22, 2016

Earth Day

Earth Day was first celebrated in 1970 as a way to honor the Earth and the concept of peace.  April 22 was chosen because college campuses would be in session, it did not conflict with any religious holidays and it was late enough in spring that the weather was likely to be good.  It is … Continued

April 07, 2016

Designing a Building Like A Tree

Just  Another  “April  Fool’s”  Dream? In 2002, Architect and author William McDonough hooked the world with the simple idea that designing a building like a tree … was possible.  Dr. Michael Braungart led us into the more complex ideas of clean chemistry as the two released their co-authored book, Cradle to Cradle.  The big idea … Continued

March 10, 2016

Touchdown!

Super Bowl Win Starts At Home More than 114 million American football fans watched the Super Bowl this year.  Winning teams and team owners know the importance of fans during game day.  So what do fans care about?  After home team wins and between touchdowns and beer runs, they want ease of movement, good seats … Continued

March 03, 2016

Media “Touching on” Bark Wall Coverings

Over 100 Well Positioned Media Outlets have featured The Bark House®. Below, you will find exceprts about the compelling nature of touch, texture and connection created when designing with the company’s Bark Wall Coverings. The attraction is unmistakable. There is also a short list of BLOGs talking about The Bark House®. Full articles and blogs … Continued

February 04, 2016

12 Romantic Getaways Adorned in Bark

From the heart of the mountains of North Carolina to the soul of a bustling urban center in Berlin, Germany, nothing says “I Love You” more than Romantic Getaway spots with nature’s adornment. We’re sharing one destination with romantic wooden architecture for every month and wishing you a year full of love.     1  … Continued

January 07, 2016

1 is the Nature of the Place

If you rang in the New Year watching the ball drop on Times Square in New York City, I hope you stayed at 1 Hotel to balance the bustle of the crowd with respite in nature.  It’s a 15 minute stroll or 10 minute bus ride.  With everything at your fingertips, the two places still … Continued

December 03, 2015

A GRAND LEGACY

Project: All Saints Episcopal Church Plus Five Residences Architect: Henry Bacon, AIA – 1895 Location: Linville, NC Style: Beaux-Arts with Rustication and Bark Shingle Treatments Product Integration: Chestnut Bark Shingles, The Predecessor To Bark House® Poplar Bark Shingles Architect Awards:  Gold Medal Presented by President Harding For The Design Of The Lincoln Memorial, Among Others … Continued

November 19, 2015

What’s In A Niche Company Logo?

The Bark House® Brand logo has two concentric circles and varied elements within.  Moving toward the center, a more intimate meaning is revealed.  All elements align with one unifying purpose, reflected in the poplar leaf. The outermost circle has two associations for us.  The most obvious is the bark of a poplar tree that inspired … Continued

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